Fox Racing Inc. was founded in 1974 by Geoff Fox in Morgan Hill, California, USA. It started as a small business distributing European motocross bikes. After two years, Moto-X Fox, as it was originally known, was making high-performance suspension and engine components for racers. Geoff Fox started a racing team to showcase his products and after fans saw the bright gear his riders wore, they began calling him to get them. The handmade gear was a hit and Fox recognized the opportunity. By 1980 Fox had reshaped his company to be a big part of the United States Motocross apparel industry. In later years Fox started to make BMX gear and sell products in New Zealand.  As of 2007, Fox Racing has become one the best selling brand of motocross apparel in the world. Fox Racing riders have won over 30 national motocross and supercross championships.It is still a family owned business with all four of Geoff's children working full-time for the company. They have branched off to offer apparel for BMX, Wakeboarding, Surfing, and Mountain biking. The Fox Head logo has become the most recognized alternative sports brand.They also offer a line of casual wear that includes the following: t-shirts, shorts, hats, jeans, sweaters, sweatshirts, and jackets in both men's and women's sizes. (www.foxracing.de) (www.wikipedia.com)