Fred Perry, established 1947 in England. In the late 1940s Perry was approached by Tibby Wegner, an Austrian footballer who had invented an anti-prespirant device worn around the wrist. Perry made a few changes and invented the sweatband. Wegner's next idea was to produce a sports shirt which was to be made from white knitted cotton pique with short sleeves and buttons down the front. Launched at Wimbledon in 1952, the Fred Perry polo shirt was an immediate success. The brand is best known for its laurel logo, which appears on the left breast of the tennis shirts. The laurel logo (based on the old Wimbledon symbol) was stitched into the fabric of the shirt instead of merely ironed on. The new hype of Fred Perry is coming from Skandinavia, where the brand is already no stranger to street fashion. The Brands range stretches from mens and ladies clothing, but stands for: Polos, Shirts, Pullovers, Shoes, bags and accecories. Highlights of the shoe colletions are: Classic Tennis, Laure, Prince of Wales, Tipped Cuff Plimsole.(www.fredperry.com)(www.wikipedia.com)